The Logo Design JourneyLogo Design Services for Erie, PA
Define Your Business With a New Logo Design!
Need a New Logo Design?
Susie’s process, tips, and methodology behind creating a lasting logo.
A logo design is personal. It speaks volumes– in one single, impactful design– to help you get connected to those who matter most for your business.
For that reason, many clients can feel restless on the logo design journey. All their hopes and dreams seem to be contained in this one… single… design. That’s a lot of pressure– right?
The great news is this: The more relaxed we are and the more fun we have with the design process, the more audiences sense that in the logo design– and interpret it in your business. Let’s relate that to a scientific study which showed speaking beautiful, sweet and supportive words to a plant helps it grow and grow– But when angry, anxiety-provoking statements were spat at a plant… it literally withers… The same is true for relationships… and your logo design!
Below are 3 top areas that will help us support (and grow!) your beautiful new logo design. Together, if we focus on these areas throughout the Logo Design Journey– we can make magic.
Susie Hosterman’s Logo Design Experience:
Tip #1. Trust the Process
Trusting the Creative Process
When I attended art school, students were taught to work General To Specific– from a rough sketch, refining it, and getting more detailed over time.
Admittedly in the beginning of my design business, I neglected this (*very sage) piece of advice, believing I needed to create the PERFECT logo the FIRST time around for clients. But I began to notice it was taking too many hours to develop this single logo, and then too many hours then revising the logo design with new changes from the client. It wasted both mine and my client’s time. All of us became frustrated and stressed over the process– and it took the fun out of it entirely!
So, 5 years ago I embraced what my art professors taught and allowed the process to naturally unfold with a firm foundation of the General to Specific method. Honestly, this method has become the foundation of how I live life as well!
Tip #2. Have Fun!
Having Fun on the Logo Design Journey
I’m a creative ‘professional’. I put professional in quotations because I’ve lived through an ‘extended near-death experience’ in which I gained the perspective: Life is short and is to be enjoyed.
Trying to seperate business from personal life has it’s advantages in life, and if we didn’t have those boundaries there would be no structure and getting work done would be hard. But instead of seeing me as a ‘professional’ I much prefer being seen as the Creative aspect. I love to get to know my clients (you!) on a personal level. Knowing what is going on in your life, how you are feeling about your new or existing business and where you think it’s headed, and hearing your fears/concerns about it all is incredibly helpful! Not only does this open communication deepen relationships, it also helps me better assist you throughout the Logo Design Journey. I am here to help calm nerves, stay focused on our end creative goal, and more!
Tip #3. Communication is Key
Luckily, the Design Project Questionnaire was developed to cut through the clutter and gather the most important information to focus in and create a beautiful design for your business with less revisions– faster!
The Design Project Questionnaire is given to all my new clients and was developed to make the logo design process go more smoothly. Many of us are visual learners, and it can be hard to communicate what we see and why we like it, so I include questions like “What designs have you seen that you love?” or “What designs have you seen that you dislike?”, which offer me insight into your business’s unique design goals.
The 4-Step Logo Design Process
Working General To Specific to Create Your Logo
Logo Design Stage 1:
Receive 3 Rough Sketches to Choose your Favorite
Typically, 50 rough sketches are brainstormed before selecting the top 3 concepts that will be the most captivating and relevant to your business. Clients select their favoriteout of the three, and we discuss revisions before moving on to the next stage which is to clean the sketch up on the computer. Following this process has been shown to save time and energy for both client and artist down the line, because not much time was spent overdeveloping the design, clients can now easily make changes or request new sketches without any hassle.
Logo Design Stage 2:
Developing the Sketch on the Computer (*Revision 1)
Typically, this is the stage clients become the most antsy at! They see their logo starting to take form and all of a sudden they may have new ideas (which are great!)… or they may start to second guess their original idea and get anxious about the outcome and abort the mission (which is unfortunate…).
Stick with it! It’s well worth the steady pace.
Logo Design Stage 3:
Fine-Tuning, Color and Typefaces (*Revision 2+)
Sometimes, more revisions are needed to fine tune the design. This isn’t because communication has failed– in fact it is a sign that both client and artist are committed to creating an amazing logo design. Typically, these revisions center around what colors, text and typefaces are most appropriate. Live video meetings (one where I can share my computer screen with clients) are often set up at this stage, so client’s can make changes in real time. It’s an exciting time!
Logo Design Stage 4:
Client Receives Official Logo Files!
In the past, I worked in the Promotional products industry (think printing on mouse pads, shirts, water bottles, cups, and more) which gave me a lot of expertise in the correct files and/or set-ups that are required for the best print. Because of this experience, client’s who may have a horizontal logo can request different layouts for new projects. I like to make sure my clients have logo files ready for any occasion. So, if you want to print shirts with your logo on it or to use in your digital marketing– I have you covered!
Branding and Rebranding
Fine Art Photography
Design and Marketing
Social Media Management